A collection of absurdly-targeted web ads

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This is a follow-up to my post “Marketers know everything about us! [SARCASM]“. The absurdly-targeted web ads just keep on coming, so I decided to start a collection and post some of them here. Most won’t need an explanation; I will provide one where I think it might be needed.

Honda banner ads in Korean and Chinese
Honda banner ads in Korean and Chinese

COMMENTARY: I speak neither language

GeoHipster t-shirts from CafePress web ad
GeoHipster t-shirts from CafePress web ad

COMMENTARY: This is my product. I am selling these GeoHipster t-shirts. So the marketing “system” (not CafePress) is trying to get me to buy the product that I sell.

USAA understands MILITARY LIFE web ad
USAA understands MILITARY LIFE web ad

COMMENTARY: I was never in the US military, nor was anyone in my family.

DEGREES FOR CIA OFFICERS web ad
DEGREES FOR CIA OFFICERS web ad

COMMENTARY: I am not a CIA officer, obviously. If I were an undercover CIA officer, this ad would be even more inappropriate.

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Comcast to customer: “You can check out any time you like, but you can never leave”

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Why is Comcast like Hotel California? Because “You can check out any time you like, but you can never leave”.

Listen below to this pathetic, desperate Comcast service representative refusing to cancel a customer’s account. Which is why you should never, NEVER EVER become a Comcast customer in the first place.

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There’s a bit of karmic irony in this story. Eight years ago (to the day!) a similar phone call made the rounds, in which an AOL customer tried in vain to cancel his AOL account. In today’s call the customer is no other than AOL Vice President of Product Ryan Block.

 

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Can Grigor (Grisha) Dimitrov win Wimbledon?

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Grigor (Grisha) Dimitrov just eliminated defending Wimbledon champion Andy Murray in straight sets on Centre Court in the 2014 quarter-finals. Could the Bulgarian go all the way and win it all, like his girlfriend Maria Sharapova did in 2004?

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I predict a Dimitrov-Raonic final, with Dimitrov winning in four sets.

Bulgarian Grigor Dimitrov advances to the 2014 Wimbledon semifinal by eliminating defending champion Andy Murray in straight sets
Bulgarian Grigor Dimitrov advances to the 2014 Wimbledon semifinal by eliminating defending champion Andy Murray in straight sets
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Topics I will no longer argue about

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This is a long-overdue list of Topics I Will No Longer Argue About. The list is far from complete, and I will almost certainly be adding stuff to it.

  • religion
  • politics
  • bike helmets
  • two spaces after a period
  • iOS vs. Android
  • Mac vs. PC
  • English spelling and grammar
  • what “football” is
  • what an “architect” is and does
  • the value of professional and trade certifications
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Shaka Burrito comes to New Brunswick

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After a longer-than-expected premises renovation period, Shaka Burrito opened its doors in New Brunswick last week. The wait was well worth it.

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Located on the corner of Route 27 and Spring Street (street address 120 Albany Street), the space has a cheerful, easygoing ambiance. The staff is friendly, the Pipeline Beef Rice Bowl I ordered was excellent. I took half of it home, along with a nice Shaka keychain recycled from a wetsuit neoprene.

Shaka Burrito opens in New Brunswick
Shaka Burrito opens in New Brunswick
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Modular bike routes

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[UPDATE June 14, 2014] I created a composite map of all five modules (loops). All loops are displayed with the same line symbol (red semi-transparent). Since some route segments are part of more than one loop, some segments appear darker than others. I hope this makes sense.

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All routes begin and end at “The Base” — the three flagpoles in Johnson Park (blue point marker). Click on the map below for a higher-resolution image. I will add route descriptions soon.

All five loops bike route module map Start-Finish point
All five loops bike route module map Start-Finish point

Some tech info for the geonerds: I collected the route data using my Google Nexus 4 phone and the Google My Tracks app (thanks to Terry Stigers for the app recommendation). The app’s KMZ files proved to be somewhat unyielding to work with (thanks to Randal Hale for helping with that), so I ended up exporting the data as GPX (another Terry Stigers suggestion).

Next I used QGIS 2.2.0-Valmiera (64-bit) with the OpenLayers plugin to display the “tracks” segments of my GPX files over a Google Physical layer base map.

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[UPDATE June 08, 2014] Another bike route module has been mapped. Johnson Park (Loop 5) is 4.88 miles long, and begins and ends at “The Base” — the three flagpoles in Johnson Park. Map below, interactive Google Maps Map here.

In the next few days I will publish a composite map of all five modules along with general description of each.

Johnson Park (Loop 5) bike route module map
Johnson Park (Loop 5) bike route module map

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[UPDATE June 01, 2014] Another bike route module has been mapped. Rutgers Busch – Golf Course (Loop 4) is 5.84 miles long, and begins and ends at “The Base” — the three flagpoles in Johnson Park. Map below, interactive Google Maps Map here. More modules, detailed route descriptions, and a composite map to follow in the next few days.

Rutgers Busch - Golf Course (Loop 4) bike route module map
Rutgers Busch – Golf Course (Loop 4) bike route module map

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[UPDATE May 31, 2014] Another bike route module has been mapped. Rutgers Busch (Loop 3) is 3.86 miles long, and begins and ends at “The Base” — the three flagpoles in Johnson Park. Map below, interactive Google Maps Map here. More modules, detailed route descriptions, and a composite map to follow in the next few days.

Rutgers Busch (Loop 3) bike route module map
Rutgers Busch (Loop 3) bike route module map

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[UPDATE May 26, 2014] Another bike route module has been mapped. Rutgers Golf Course (Loop 2) is 4.11 miles long, and begins and ends at “The Base” — the three flagpoles in Johnson Park. Map below, interactive Google Maps Map here. More modules, detailed route descriptions, and a composite map to follow in the next few days.

Rutgers Golf Course (Loop 2) bike route module map
Rutgers Golf Course (Loop 2) bike route module map

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Inspired by Anita Graser, who designs modular software and cooks modular meals, I decided to design a modular bike route and share it with my fellow cyclists in the New Brunswick/Highland Park area. The idea is to compile a number of short bike routes that begin and end at the same point, which will allow cyclists to combine different modules into a composite ride of their choice.

I just completed the first module — Rutgers Livingston (Loop 1). The route is 6.02 miles long, and begins and ends at “The Base” — the three flagpoles in Johnson Park. Map below, interactive Google Maps map is here. More modules, detailed route descriptions, and a composite map to follow in the next few days.

Rutgers Livingston (Loop 1) bike route module map
Rutgers Livingston (Loop 1) bike route module map

 

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Who says architecture is hard?

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Apparently this is the Department of Fisheries building of the Government of Andhra Pradesh in Hyderabad, India. Reminds me of this 1979 episode during my first year as an architecture student. (image source)

Department of Fisheries building of the Government of Andhra Pradesh in Hyderabad, India
Department of Fisheries building of the Government of Andhra Pradesh in Hyderabad, India
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