In a move brilliant in its simplicity, yesterday Google+ began showing total content view counts on profile pages. This is significant for several reasons, but I’ll focus on the main one.
Some background: Back in December 2013 Facebook — Google+’s main competitor in the social media arena — changed their news feed algorithm. With that, Facebook in effect usurped editorial powers over users’ posts, which resulted in hiding (most of) users’ content from (most of) their friends. Now if you want more friends to see your posts, you have to pay Facebook to “promote” your posts. Many users cried foul. Some have called the practice and . .
Showing total content view counts on Google+ profile pages is designed to set Google+ apart from Facebook and attract more users and brands. Google basically says: “Hey, we not only let your message through to all who want to see it, we tell you how many users actually saw it.” Google+ is smartly riding the wave of discontent over Facebook’s authoritarian stance.
This works for me. After fuming for months over various objectionable Facebook policies and practices, today I am beginning to gradually phase out my Facebook presence in favor of Google+. .