I used to call it “online marketing”. My wife called it “posting stupid shit on the internet”. After years of disagreement, I may have to possibly eventually perhaps concede: It may have been stupid shit. Possibly.
So, I took action (eventually).
Over the last month I have divested myself of the following stupid shit:
Two Reddit accounts
One Twitter account
One Ello account
One Pinterest account
One Findery account (former Pinwheel)
I still occasionally post on, but rarely read:
The shedding continues. On the chopping block:
Two (three?) Facebook pages
One (two?) blogs
This blog, unless it begins to pay for itself via ad clicks and Amazon purchases
I have also replaced an elaborate, CMS-driven business website with a one-pager.
So, less stupid shit == better ROI, right? Possibly. I’ll report here in a few months. Eventually.
Two days later my “PDF joke” was seen by over a million people all over the world.
Your tweet is not always about what you originally thought it was about. For over 90% of the people who reacted to it, my tweet was not about PDF — it was about religion.
When something you post online gets seen by a million people, you are guaranteed to get an occasional unfriendly reaction.
This is the second time an online piece of mine has gone viral (the first was my New Jersey gas station map in the aftermath of hurricane Sandy in 2012). I was totally caught by surprise both times, and still have no clue why it happened and how to replicate it.
Nevertheless, I’m willing to listen to social media marketing consulting contract offers.
People often ask me: “A.T., how can I be more like you?”. Easy! Be smart, charming, and funny. Have a healthy dose of self-deprecating humor. Most importantly, BUY A GEOHIPSTER T-SHIRT and wear it everywhere!
Lydia’s Story is a short documentary — an intimate account of civil war, Nazi invasion, and the post-WWII American immigration experience. The story is told through the eyes of Lydia Rohowich Zakrewsky, who was born in Belorusia in 1929, and lives today in Milltown, New Jersey.
The 30-minute film was produced, written, and directed by my friends Alex Zakrewsky and Heather Fenyk, and will be screened as part of the official selection at the New Jersey Film Festival on October 5, 2014. Come see it — you’ll be glad you did.
This is a follow-up to my post “Marketers know everything about us! [SARCASM]”. The absurdly-targeted web ads just keep on coming, so I decided to start a collection and post some of them here. Most won’t need an explanation; I will provide one where I think it might be needed.
My small-but-growing collection includes: an Amazon ad for shoes I just bought from Amazon; a CafePress ad for t-shirts I am selling on CafePress; an ad for degrees for CIA officers; banner ads in languages I don’t understand, like Korean and Chinese.
COMMENTARY: LinkedIn thinks I may know and may want to connect professionally to a professional astrologer based in India.
COMMENTARY: I speak neither language
COMMENTARY: This is my product. I am selling these GeoHipster t-shirts. So the marketing “system” (not CafePress) is trying to get me to buy the product that I sell.
COMMENTARY: I was never in the US military, nor was anyone in my family.
COMMENTARY: I am not a CIA officer, obviously. If I were an undercover CIA officer, this ad would be even more inappropriate.