Category: LinkedIn

The 2014 A.T. Rank of social media networks

[UPDATE May 31, 2014] Several readers commented that the table in my original post (bottom) was misleading, making it look like Google+ was my second most-preferred social media network, whereas its placement (second) in the table was due to the fact that G+ scored the most gains since my last ranking. Fair point.

To correct this misunderstanding I now also present the same data in a table (below) sorted by “2014 RANK”.

SERVICE 2014 RANK 2013 RANK CHANGE FROM LAST YEAR DYNAMIC INDEX
Instagram 10 9 1 11
Twitter 9 10 -1 8
Stellar 8 8 0 8
Google+ 7 4 3 10
LinkedIn 6 5 1 7
Facebook 3 7 -4 -1
Pinterest 2 4 -2 0

 

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My annual ranking of social media networks comes out early this year. This time I only rank services I currently use, unlike the 2013 and 2012 rankings where I also ranked networks I had used in the past.

The table is self-explanatory, and the numbers shouldn’t surprise anyone who knows me. Google+ shows the biggest gains, whereas Facebook drops to the bottom.

SERVICE 2014 RANK 2013 RANK CHANGE FROM LAST YEAR DYNAMIC INDEX
Instagram 10 9 1 11
Google+ 7 4 3 10
Stellar 8 8 0 8
Twitter 9 10 -1 8
LinkedIn 6 5 1 7
Pinterest 2 4 -2 0
Facebook 3 7 -4 -1

On the value and meaning of LinkedIn endorsements

[UPDATE October 8, 2013] Several LinkedIn contacts share my experience that sometimes “skills” appear in one’s profile out of nowhere. That is, without the account holder adding or approving it. This shouldn’t be happening, . I am trying to get to the bottom of this. Let me know if you’ve had the same experience.

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For me LinkedIn endorsements mean little more than “Hi there, colleague! I am still here, still kicking. How about you? I see you are still doing XYZ. Great!”. Many of my online friends agree. But it looks like some of my LinkedIn contacts think that LinkedIn endorsements are much more than that — that they represent a meaningful measure of something important. Hence this post.

In my personal ranking of social media networks LinkedIn scores a 5 out of 10. In my opinion LinkedIn is a recruiter’s heaven, good for business intelligence, and little else. During my infrequent LinkedIn visits I sometimes endorse some of my contacts for skills listed in their profile. Some endorse me back, many do not (which is fine).

And every once in while a LinkedIn contact would voice displeasure with my endorsement, to my bewilderment. Unhappy that I endorsed you for a skill you “don’t ever intend to use again”? Why is it in your profile then? Upset that I endorsed you too many times? Sorry, mate!

Take it easy, dear friends. LinkedIn is not going to make or break your career. It only did so for its founder. So lighten up, and for “bikes”. Just so I know you are still kicking.